Home >> Writing Effective Press Releases

Writing Effective Press Releases

Two Hour Workshop

Who should attend:

This course is aimed at anyone who needs to write press releases for their organisation or their project and has limited or no experience in doing so.

Overview:

A short workshop detailing guidance about how to write effective press releases including            

  • Writing for a target audience            
  • The importance of a great headline            
  • How to improve chances of an article being published            
  • Presentation guidelines            
  • Hints and tips for best results

Outcomes:

At the end of this course participants will:            

  • Understand how to write for a chosen audience            

  • Learn the principles of attracting the attention of readers            

  • Understand what an editor is looking for            

  • Know how to present press releases to maximise chances of success