Marketing & Communications
Marketing is essential to the success of any Voluntary Organisation, Charity, or Social Enterprise (VCSE) and should form one of your core activities. Done effectively it will maximise your efficiency and minimise your risk. Approaching the issue of marketing your organisation may seem like a daunting task however. Where do you start, and what exactly does marketing entail?
Effective communication, both internally and externally, is also essential. Communication covers a range of activities including marketing and PR campaigns, engaging with stakeholders, distributing e-bulletins, developing a web presence, speaking to journalists, arranging events, and utilising social media.
Support Staffordshire is here to provide you with the help and support you need to start marketing your organisation effectively, and ensure you communicate effectively with your target audience.
To access our Marketing and Communications support service, sign up now to become a member of Support Staffordshire for FREE.
Support Staffordshire can help you with
Support Staffordshire can help you to understand the marketing mix of ‘the 4Ps’: product (including services), price, place and promotion.
We can also guide you through the key stages of marketing:-
- Researching your clients’ or customers’ needs from which you can develop your service or product to meet those needs
- Understanding your clients or customers, your product and your market
- Developing a marketing strategy
- Promoting your service or product to ensure that it is publicised to your target audience, e.g. using advertising, media relations, direct mail, printed promotional materials, the internet, etc.
- Selling your service or product by developing your own image, identity and branding, and developing a competitive edge
Support Staffordshire can also assist you in developing your communication strategy, ensuring that information about your organisation is reaching the intended audience.
Some of our services are free, however we may charge for others depending on the level of support you require but please contact us for more details.
Support Staffordshire Monthly E-bulletin - Our monthly e-bulletin contains information relevant to your organisation or group, and which may assist you in your marketing endeavours. You can subscribe on our E-bulletin page.
Chartered Institute of Marketing
The Chartered Institute of Marketing (CIM) is a membership organisation which offers training, qualifications, a library and information service, and a consultancy. It produces a range of publications, and offers the CIM Marketing Expert online resource.
Chartered Institute of Public Relations
The Chartered Institute of Public Relations (CIPR) is the professional body which represents over 6,000 PR professionals in the UK.
Institute of Direct Marketing
The Institute of Direct Marketing (IDM) is Europe's leading professional development body for direct and interactive marketing. They offer training including the Direct Marketing Diploma.
The Media Trust is a registered charity which works in partnership with the media industry to meet the communications requirements of the voluntary sector. The Trust offers online media guides, one-on-one support, an advisory service, and training.
Crossbow Research is a company which specialises in market research for voluntary organisations and is highly recommended by a number of charities.
Gorkana offer a broadcast monitoring and press cuttings services, covering over 4,000 national, regional and trade titles.
British Promotional Merchandise Association
The British Promotional Merchandise Association is a trade organisation which publishes a bi-monthly newsletter promoting companies who provide promotional items, inlcuding fundraising items.
Follow our Twitter List on Marketing for the latest news.
For further information, or an informal chat, about how we can help you with marketing and communications, or any other topic, please contact your locality office during their opening hours, or on 0300 777 1207 anytime Monday to Friday, 9am - 4pm. You can also email us at firstname.lastname@example.org