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One Health and Care (Fair Processing) Campaign Toolkit

Mon 11 Nov 2019

The purpose of this toolkit is to provide GP Practices, stakeholders and community leaders with a step by step instruction for involvement with the Fair-Processing campaign for Staffordshire and Stoke-on-Trent.  Included in this toolkit are:

•    Campaign brief

•    Campaign timelines

•    Website content

•    Social media content

Campaign Brief

The health and social care organisations within Staffordshire and Stoke-on-Trent are undertaking a fair processing campaign to inform the people of Staffordshire and Stoke-on-Trent about the new One Health and Care confidential digital shared care record which will be going live early 2020. 

The purpose of the fair processing campaign is:

•    To make people aware of One Health and Care and what it does

•    To help people understand how, why, where and when their data will be shared

•    To inform people of how they can opt out if they do not want to be part of One Health and Care

The campaign will be mainly digital running through the existing communication and engagement channels for a period of eight weeks commencing on 28 October 2019. Visit www.onehealthandcare.net to find out more details.

Why have we contacted you?

In your position as communications/organisational/community lead we would like to invite you to be part of the campaign, sharing the campaign messages and collateral with your individual audiences including front line staff (where appropriate) to ensure they are equipped with the correct information should they be asked.  We will also be issuing the wider Integrated Care Record (ICR) general comms, the opt out process and frequently asked questions (FAQs) to compliment the information in this campaign.

What do you need to do?

You should be receiving a pack containing one A3 poster and 50 A5 leaflets. We would ask if you could display the poster and share the leaflets with your communities/patients and raise awareness of One Health and Care at any events that you have organised.

You will also receive an email, an electronic campaign pack which includes:

•    Electronic versions of the poster and leaflet

•    The press release which was embargoed until Monday 28 October

•    A campaign toolkit which contains: a website link; website banner; and a social media toolkit to run throughout the campaign.



If you have a website, then we would ask you to upload the banner and link on to your website so that people can click directly through to the information held on our website. 

If you have a Twitter account, we have also developed a social media toolkit to run throughout the campaign.  We would ask that you join us in the social media campaign by either tweeting directly, following https://twitter.com/twbstaffsstoke and retweeting our messages and/or by using the #Onehealthandcare

Evaluation

We will be evaluating the campaign at the end of the process to audit whether we have raised the appropriate awareness through the campaign and reached all our different communities within Staffordshire and Stoke-on-Trent.  We shall contact you post campaign for a quick summary of activity so if you are able to could you please keep a record of activity (number of face to face meetings and attendance rates, social media activity etc)

Questions

If you have any questions, please do not hesitate to contact onehealthandcare@nhs.net

Many thanks for your support



Dr Paddy Hannigan                                     Stuart Lea

Senior Responsible Officer                           Chief Information Officer/Digital Programme Director

Together We’re Better                                   Together We’re Better

Staffordshire and Stoke-On-Trent STP         Staffordshire and Stoke-on-Trent STP



 

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