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#iwill Fund

Wed 17 Oct 2018

#iwill is a UK-wide campaign that aims to make social action part of life for as many 10 to 20 year-olds as possible by the year 2020. Through collaboration and partnership it is spreading the word about the benefits of youth social action.

What is youth social action?

‘Young people taking practical action in the service of others in order to create positive social change that is of benefit to the wider community as well as to the young person themselves.’ Young Foundation

Youth Social Action includes volunteering, fundraising and campaigning, as well as skills and confidence-building projects which work with young people, particularly from less affluent backgrounds, to develop an appetite for this sort of activity.


The programme aims to increase overall participation of young people in meaningful social action from 40% to 60% by 2020, with a particular focus on deprived areas.

Social action involves activities such as campaigning, fundraising and volunteering and has huge potential to create enjoyable opportunities and skills development for young people, and in turn benefit the local people and places.

Step Up To Serve, Big Lottery Fund and the Government Office for Civil Society have invested £2million this year to fund groups delivering youth social action opportunities across the UK. The Community Foundation will match this investment in Staffordshire and Shropshire.

The #iwillFund looks to support activities that create opportunities for young people aged 10-20 to develop their character and their capacity to significantly contribute to their community.

Six principles of social action

Projects must demonstrate how they will apply all six principles of youth social action:

  • Reflective – recognising contributions as well as valuing critical reflection and learning
  • Challenging – stretching and ambitious as well as enjoyable and enabling
  • Youth Led – led, owned and shaped by young people’s needs, ideas and decision making
  • Socially impactful – have a clear and intended benefit to a community, cause or social problem
  • Progressive – sustained, and providing links to other activities and opportunities
  • Embedded – accessible to all, and well-integrated to existing pathways to become a habit for life

More details about the six principles can be found on the #iwill website here


  • Grants are between £1,000 and £5,000.
  • Projects can be up to a year in duration.
  • Grants should deliver social action opportunities for young people age 10 to 20 years old, or 25 for disabled people.

To find out more please visit https://staffsfoundation.org.uk/grants/iwill/