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Aviva Community Fund (with Crowdfunding)


Tue 4 Jan 2022

Grants are available for not-for-profit organisations in the UK who can raise their initial funding through a crowdfunding campaign for projects that address Aviva’s current themes of climate champtions and financial empowerment.

Fund Information

Maximum value: £ 50,000

Minimum value: Discretionary

Application deadline: 01/02/2022


The £1 million Aviva Community Fund is provided by Aviva plc, a British multinational insurance company headquartered in London. It is the largest general insurer and a leading life and pensions provider.

Please note this is a match-funding initiative delivered in partnership with Crowdfunder and thus not a traditional grant scheme (funds awarded are conditional upon applicants first securing crowdfunding via Crowdfunder’s platform).

Objectives of Scheme

The Aviva Community Fund has been running for the last five years. It has recently joined with Crowdfunder to support projects that are looking to raise up to £50,000.

The funding is intended for ‘forward-thinking projects that enable causes to adapt their vital services and innovate to create a brighter, more sustainable future'.

Value Notes

The total funding pot in 2022 is £1 million with £250,000 being made available each quarter to Aviva UK employees to donate to the projects that matter the most to them.

The maximum grant available is £50,000.

Key Criteria

Registered charities, community interest companies, social enterprises and registered community benefit societies that are ‘relatively’ well-established in their communities can apply.

Aviva is particularly interested in encouraging groups to ‘push forward and challenge convention’

To be eligible, organisations must:

  • Be registered in the UK as a charity or social enterprise
  • Be based in the UK
  • Have been operating for at least 12 months at the time of submission
  • Have an annual income of no more than £1 million (can be averaged over the last three years)
  • Have a UK bank account in its own name
  • Have a safeguarding policy if it supports children or vulnerable people
  • Be a living wage employee (if the organisation employs people)
  • Have an active board of trustees or directors or management body.

Projects can only be submitted by UK residents who are aged 18 years or older and who use a UK IP address and not a disposable email address.

Location:  UK


A list of restrictions can be found in the eligibility criteria document on the Aviva Community Fund website.

Eligible Expenditure

The funding is intended for projects that address the following two themes:

  • Climate Action: Promoting healthy, thriving communities by preventing, preparing for and protecting against the impacts of climate change.
  • Financial Wellbeing: Helping people to take control of their wellbeing by giving them the tools to be more financially resilient and independent.

To be eligible, projects should be UK based, for the benefit of UK communities and aim to do one of the following:

  • Develop a new approach, product or technology.
  • Implement a new initiative or pilot a new scheme.
  • Expand existing services to a new area or beneficiary group.
  • Adapt services to meet today's needs without compromising those of future generations.

How To Apply

Applications are open all year with quarterly funding rounds for eligible charities.

The first step is for applicants to set up a crowdfunding campaign on Crowdfunder. Campaigns typically run for 28 days but take a few weeks to create so groups should allow about six weeks in total.

Full details and the online application can be found on the Aviva Community Fund crowdfunding page.

The timeframe for the first round of 2022 is as follows:

1 February 2022 (23:59) – deadline for Round 1 submissions

Submissions will be reviewed by Crowdfunder for eligibility.

1 March 2022 - all Crowdfunder pages go live. Groups can share their projects with their networks of supporters to raise public donations.

8 March 2022 - projects then go to Aviva Community Fund employee donations

5 April 2022 – groups need to reach their fundraising target in order to receive an Aviva Community Fund donation. Groups that have not reached their target can keep their page open and continue public fundraising.

Groups that reached their fundraising target will receive the Aviva Community Fund donation.



Surrey Street




Email: communityfund@aviva.co.uk