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Writing Effective Press Releases


Who should attend:

This course is aimed at anyone who needs to write press releases for their organisation or their project and has limited or no experience in doing so.


A short workshop detailing guidance about how to write effective press releases including:

  • Writing for a target audience

  • The importance of a great headline

  • How to improve chances of an article being published

  • Presentation guidelines

  • Hints and tips for best results


At the end of this course participants will:

  • Understand how to write for a chosen audience

  • Learn the principles of attracting the attention of readers

  • Underdstand what an editor is looking for

  • Know how to present press releases to maximise chances of success


 Refreshments available.  Lunch not provided.

Event map

Support Staffordshire (East Staffordshire) | Voluntary Services Centre | Union Street | Burton upon Trent | DE14 1AA